| About Us |
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Cape Byron Imports was started in 1976 with a very clear objective of becoming a world class distributor of sporting and adventure products.  From our national distribution centre in Byron Bay we have established a very large network of dealers and customers throughout Australia, New Zealand, Fiji and Papua New Guinea.  A key ingredients to our long term success has been the quality and commitment of our staff and their willingness to make every effort to delight our customers.  Our customer base includes the biggest, the best, both corporate and independent customers across multiple channels of distribution; inclusive sports stores, aquatic centres, camping stores, adventure stores, scuba diving shops, fishing and tackle stores, government bodies, the military forces and emergency services.  Through this extensive distribution network matched to our track record of building and managing big brands successfully we have secured tremendous support from our brand principles.  With a sense of pride and passion we believe our brand portfolio resembles a stable of thoroughbreds’. We are fortunate to be the exclusive distributors for a number of globally significant and powerful brands.  We have been part of the Mares family of distributors for over 25 years. Mares (logo) is the number 1 scuba diving brand in the world offering superior product quality, leading innovation and technology advancements.  Pelican is the global leader of indestructible protective cases and lighting solutions. Their commitment to product development and quality is evident by their unconditional lifetime guarantee on all of their products.  Mad Dog is a ‘hard core’ brand with over 20 years of heritage and credibility in the Australian surfing industry, best known for its range of high performance surf boards, wetsuits, surf clothing and surf accessories. The brand has global potential and ambitions and we are certain this journey of growth will be realised.  The Ikleite brand is one of the top underwater dive torch and camera housing specialists in the world and we have been associated with them for over 10 years.  Our own ‘beach and swim’ brand Mirage has found a strong place in the hearts of homes of thousands of Australians, with its strong value and product propositions, complementing nicely our other brands.  Solrx is simply the best sunscreen in the world, enormously popular in America, parts of Europe and of course Australia. Our association with them is very fruitful and we expect it will remain so for many more years.  As our business looks to the future we are determined to remain true to our core values; doing our utmost for our key business partners, customers and end users.  Alan Preston Managing Director |
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