Founded in 1983 with two items, Aloe Up's vast product assortment has grown to over 60 aloe vera gel based products including Sunscreens, Lip Balms, Moisturisers, Sunburn Relief, Oils, Insect Repellent.

The Aloe Up difference is literally rooted in nature - in the Aloe Vera plant. For centuries, people of the tropics have used Aloe Vera Gel to soothe and heal dry, chapped skin that has been exposed to the elements of water, wind and sun. Aloe Up has continued that ancient tradition by basing all of their products with generous amounts of Aloe Vera Gel or Aloe Vera Oil.

Aloe Up products contain more pure Aloe Vera Gel than other similar products on the market - ranging from a minimum of 25 percent by volume up to 99.6 percent by volume. In addition to its healing properties, Aloe Vera Gel also has the same PH as skin. This allows Aloe-based Aloe Up sunscreens to quickly and effectively soak into your skin.

Every Aloe Up product starts with Aloe plants that are organically grown and processed especially for their use.

The Aloe barbadenis Miller plant is exclusively used by Aloe Up because its hardy nature doesn't require pesticides for protection.

Aloe Up has over 80 world-class professional and amateur athletes representing their products throughout the world. Aloe Up has been on expeditions to the summit of Mt. Everest, America's Cup Races, the Winter and Summer Olympic Games, and on all Professional Golf and Tennis Tours. Their athletes need Aloe Up to compete in their sports and have served as an integral part in formulating the best sun and skin care for the active outdoor markets.