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In 1976 Cape Byron Imports began providing watersport equipment
to
retailers on the north coast of New South Wales. Working from
the back
of ‘The Byron Bay Dive Shop’ this initially small business
supplied an ever-increasing
market of watersport enthusiasts.
From relatively humble beginnings Cape Byron Imports & Wholesale
Pty
Ltd went from strength to strength and was incorporated in
February of
1981. CBI has been the sole Australian distributor of Mares, the
world’s
number one manufacturer of dive equipment, since 1983.
CBI continues to explore potential new product lines and has
already
progressed from the dive market to swim and surf products.
CBI is currently the agent for a wide range of sports equipment
products and accessories. Well known as a distributor of the
internationally-recognised Mares brand of dive equipment, CBI
also offer the
popular
Mirage and Hydra range of watersport accessories, Ikelite
Underwater
lighting and photographic products, and Mirage swim accessories.
Other popular products include the Kiddisafe swim range and Sporasub superior
spearfishing
equipment. This makes CBI one of the strongest dive and
watersport
wholesalers in the country, and it continues to grow.
There are currently 35 staff including a dedicated customer
service team
and seven sales representatives who are located around the
nation to
service an area that encompasses Australia, the Solomon Islands,
Vanuatu,
New Guinea and Fiji. CBI’s customers (who currently number in
excess of
2,500) include dive centres, swim centres, sports stores,
resorts, surf
shops, fishing shops, disposal stores and outdoor adventure
stores.
CBI has recently reviewed its market position and distribution
base, and
now feels that it can offer a unique opportunity to serve
further sports
market segments by linking with leading manufacturers.
Relocation to
new premises in August 2002 increased the total storage space
available to
CBI to 5,000 square metres. This, combined with an established
distribution system and industry-acknowledged best practice in
customer
service, positions CBI as the prime choice in sports
distribution.
CBI utilises the latest computer technology to drive its
operations, and
specialist departments provide support in a number of areas
including
design, artwork and desktop publishing. CBI also has a
specialised
marketing and sales department that provides management training
for
customers, both internal and external. Training is carried out
on a regular
basis to ensure customers have the necessary knowledge to
maximise
sales of CBI products, and to provide quality service and
backup. As a
whole CBI strives to be positive, innovative and a creative
leader in the
marketplace.
The future for CBI is bright. CBI prides itself on supplying the
highest
quality sports equipment in Australia, and it continually
strives to excel in
customer service. Large, modern facilities mean that CBI has the
tools
necessary to ensure that customers are given fast and efficient
service.
CBI’s ultimate goal is to remain the number one choice for sport
and
associated equipment in the 21st century.
CBI understands that a customer’s perception of the service that
is
provided is of paramount importance. CBI continually seeks
feedback
from customers to ensure that it remains the most progressive,
forward- thinking and service-oriented company in the industry.
Everyone at CBI takes enormous pride in achieving a reputation
that is the
envy of its competitors.
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